AIGA Los Angeles Upcoming Events

18 Jan

AIGA Los Angeles started the new year with brand new Programming Chair and Assistant Chairs. We can kick off the new year with some great events and some new events as well.

Some events to look forward to:

Behance / AIGA Los Angeles Meetup
January 19, 2012
Let’s just say there is no better way to kick off the new year with networking and bowling.

Professional Lecture Series
January 25, 2012
The Professional Series is a program of conversations about today’s business of design. Professionals and entrepreneurs from a range of design enterprises will gather to discuss how each are growing their businesses through financial modeling, business development, recruitment and retention, innovation practices and, above all, great design.

Resumes are DEAD and your Bio is more IMPORTANT

4 Jan

A quick read about Resumes and how to indulge on your Bio. I think I might take the time to ReInvent my story.

Upcoming AIGA Los Angeles Programming Meeting

4 Jan

Want to be involved in planning the New Year with wonderful events coming from AIGA Los Angeles? Come and be a part of the Programming Committee to help plan events for the 2012 year. January 9, 2012 7pm at Oiishi Creative, the Programming Committee will be knowing who will be helping out with what events. It is not too late to be a part of the planning and jump in. I invite you to come check it out and see what we are all about.

{I will be posting about the meeting next week}

AIGA | LA Town Hall Meeting

12 Dec

For the first time in two years, AIGA | LA held a Town Hall Meeting. I am not talking about anything government related, but a gathering of AIGA Members who are a part of the Los Angeles Chapter. It is a time where your voice is heard and can make a difference. There were a ton of ideas brought to the table. The Town Hall Meeting was at Continuum in Long Beach, which was a fantastic place since I believe it let our creative juices flow. The Membership Team and Programming Team worked together to get everything done. The membership Team worked registration and the Programming Team gathered all the ideas being brought to the table and mingled amongst all the guests.

I am a part of Programming and Communications, which at first seemed a little daunting. For Programming, I help out at most events mostly with registration and Communications I was asked to do some tweeting and reporting for the AIGA |LA events.

I was at a table with Allison Bloss (Board Member of AIGA | LA) and Stan Evensen. The event was filmed so there is documentation of what happened at the event. Every person there was on camera stating their name and what they want to see be changed with AIGA. We got to hear from various board members about all the committees. Tamera from the Membership asked that we all help to get our professional memberships up to 500 and I do believe that is possible if every member  tried to get at least one member we exceed the goal given by the membership chair. Just in the month of November, we have 77 new members part of the Los Angeles Chapter, which I find to be amazing.

Jimmy Moss, President of AIGA Los Angeles, posed a few questions to get all the members thinking. How can I inspire, engage, facilitate, organize, build, edit, produce, etc. for Aiga Los Angeles? Since every chapter is built upon volunteers, it is up to us to be a part of something. If you have an idea that you would like to be heard, talk to a board member or talk to any of the committees about your ideas. It might mean that you would have to help out in planning the event or at least help get it started.

In my group, a few of the ideas put out there were:

  • Looking for more in house workshops
  • Micro groups that host 2-3 bigger events
  • Maybe doing membership surveys
  • Price guides and ethics guides for designers
  • Network for outreach for community growth.
  • Panels of non profits who need help and then have designers sign up to help.
  • Collaborate with other designers to be able to design for good.
  • More Speaker series
  • Making benefits more user friendly on the websites
  • I need to be visible
  • We want benefits
  • More professional events!
  • Embraced the merging designers.
  • AIGA LA mobile app.
  • Be part of something bigger.

Some of the questions posed:

  • How do we as designers give back to the community?
  • Do you prefer morning or evening events?
  • When did you join AIGA LA?
  • What does belonging to the AIGA mean to you?
  • How many events do you attend a year?
  • How can we improve your AIGA experience?

There were many more questions involved, but do not have the full list to name them all.

All lists are a compilation of @aigalosangeles and @janettejackson

Jimmy Moss: “We are AIGA LA. There is not ‘them’, it is ‘us’. “
If you want to be heard, I can supply people who will listen with comments coming from this post.


7 Nov

(Re)Extravaganza took place on October 27, 2011 at the Natural History Museum in Los Angeles, CA. It was the Galla Event for the AIGA (Re) Design Awards that was hosted by AIGA Los Angeles. (Re)Extravaganza was a wonderful event, since it showed off the best of Sustainable design. Showcased at the museum were the 1st, 2nd, and 3rd place winner for Students, Individuals/Agency, For Profit Corporations, and Non Profit Organizations. There were two categories, which were Social Responsibility and Environmental Sustainability. You can learn more about the (Re)Design Awards at: Below are some of the winners.


Natural History Museum Display


Azu Romá “Fresh Fest New Orleans Poster”- 1st Place Social Responsibility”- Student


Kim Baer “Inner-City Arts Website”- 3rd Place Social Responsibility- Non Profit Organization


Softfirm Studios “Living City Design Competition”- 1st Place Social Responsibilty- For Profit Corporation


Method Products, Inc “Method Refills”- 1st Place Environmental Sustainability- For Profit Corporation


Erin Harp “Sustainability Guide”- 2nd Place Environmental Design- Student



Method Products, Inc “Method Laundry Detergent”- 3rd Place Environmental Sustainability- For Profit Corporation


fuseproject “PUMA Clever Little Bag”- 2nd Place Environmental Sustainability- Individual/Agency



fuseproject PACT Underwear- 1st Place Social Responsibility- Individual/Agency


Karen Villalba and Kelsey Anderson “Helping Hand Guides”- 2nd Place Social Responsibility- Student

Eike König Skype Chat

9 Sep

As technology has advanced, we are able to interact with people on a whole new level. I spent a 1.5 hour chat at The Art Institute of California- Hollywood chatting with Eike König from Hort about his career. He has a lot of knowledge and experience that I found to be astounding and real life experiences. Eike has Bauhaus roots and was interested in finding in his own way in design.

Some of his experience has come from Disney, Nike, Microsoft, and Xbox, One of his greatest challenges was a campaign from Disney that was going to be internationally seen. As he was working he found that there was a language barrier since some English words do not mean the same from a European background so sometimes there were moments where he misunderstood.

He also talked about the challenges of integrating many cultures for a single campaign.

1. It is quite challenging

2. Possibilities of it being anywhere

3. Melting Cultures

At HORT Eike has an After School program specially for young designers. He encourages them to “find ways to leave your comfort zone,” invites them to try something new, and reminds them that is okay to fail. I think as designers, we can often forget the importance that it is okay to fail since we can set the bar so high to succeed.

An idea is only the beginning and our opportunities are immense. Eike visualizes his idea first and inspired by anything, nothing, or others.

London Design Now is about aesthetics and less about content.

I have learned a lot about Eike König and was very impressed by his experience. I suggest you check out HORT and see what they have done.

29 Ways to Stay Creative

18 Jul

Via The Next Web Shareables

Social Media Resource

8 Jun


6 Jun

Daisy as she has grown up. . .She is inspirational







Daisy (German Shepherd) and Shiloh!

Learning Social Media

12 Mar

I started integrating Social Media with myself in 2009 as a way to get myself out there in the design community. I taught myself how to work Twitter and LinkedIn. I started following Design Companies and people I knew in the Graphic Design Community. I also started to incorporate social media for AiPD AIGA and Factory, which I ran in 2010 until I graduated June.

In September 2010, I started interning for Toygaroo with the basic knowledge I had about social media. It may not have been a lot but it was enough to get by. I started engaging myself in research and came up with a strategy to build @Toygaroo’s Twitter. The main thing I learned is that “As long as you have something to say you can use Twitter” I soon found out that for a company there is more to it. You have to utilize Twitter in a more structured way. I built relationships off having conversations with mom bloggers. After I built these relationships, I strategized for more of business standpoint, which was not the easiest thing to accomplish at all. I started finding interesting articles that was relevant to the business or might be considered useful to a parent. As time went on we strategized on Twitter and decided that anyone working on social media should have their own voice. We started @JanetteToygaroo and @TaraToygaroo so the interns could start talking with everyone else as well.

Toygaroo’s Facebook Page was a whole different battle to tackle, as I have not had any experience working with Facebook for a company at all. I found that it is much more difficult than I ever planned on it being, Some questions I asked were “How do we get people to ‘Like’ us?,” “Why is this not working?,” and “What to engage our audience with?” This is not even a full list of unanswered questions. Guess What? I started to make sense of the Facebook Pages after doing some intense research.

Here are some Tips:

  1. Having a landing page is useful because you can engage with your new users and right off the bat know who you are. Some html experience is required.
  2. Start inviting people who you know and eventually word will be passed around about what you are doing
  3. Relevant information pertaining to your company or blog
  4. Don’t Give Up- I find this most important since it is easy to loose all hope if it is not working right away.
  5. Promote a Contest or Giveaway via Facebook

Social Media is a lot of trial and error and each person or company needs to figure out what will work for you or the company personally.