Professional Series: The Importance of Studio Culture and Identity

2 Apr

Hello, I know it has been awhile yet again. I want to share the AIGA Los Angeles blog post on the professional series.

You can find it here:

Be on the lookout for my recap of the event as a Event Producer.

Professional Lecture Series and Distinc Studio Tour

10 Feb

Professional Lecture Series

Professional Lecture Series had a wonderful turn out. There was at least 60-70 people at the event and everyone seemed to be enjoying the lecture moderated by Eduardo Braniff- Imagination The Americas and the Panelists: Juan Rosenfeldt, Creative Director – FreeRange, Chris Do, President and Executive Creative Director – BL:ND, Bryan Neff, Senior Creative Strategist – Innovation Protocol, Scott Meisse, Project Manager – Ferro-concrete and Wendi Thai, Design Manager + Art Director – Ferro-concrete. All the panelists made great point about the business of design for 2012.

Some Good Points:

  1. Nurturing the client
  2. Reset/Star Over button
  3. You do not live without the client
  4. Create the best ideas while collaborating
  5. Mandatory 5pm break
  6. Bonding
  7. Crazy dress up days
  8. Embrace change
  9. Solve the problem
  10. Educating the client about the agencies process
  11. Designer should be the right fit
  12. Give employees the tool

These are just a few of the points that were made by the some of panelists. Each agency brought their own opinion about The Business of Design in 2012. I am looking forward to the next Professional Lecture Series which will be on Culture in March.

Studio Tour- Distinc

I finally made it to my first Studio Tour, which was at Distinc. If you want to take everything you know and throw it out of the window, I suggest checking them out. Distinc’s clients range form LA’s Best After School Enrichment Program, United States Artists, LA Stage Alliance, and many more. Distinc believes in working with causes, because Distinc wants to provide better understanding, better positioning, and better communication. It is a very lengthy process, but in the end the client gets exactly what they are looking for.

Find out more information about Distinc at

Commentary on AIGA Los Angeles Events

25 Jan

Note: I have been extremely busy, which makes me officially a week behind on blogging. I am sure you are all wondering what is happening. My Grandma has been in the hospital for the last week and have been there on a regular basis. She finally got to go home last night, which was amazing and now I will play catch-up. Instead two events will be posted in one due to time constraints.

1/8/12- Onward! Upward! Increasing Your Chances for Success in Your Job Search
I would like to say a huge Thank Thank to AIGA UCLA Extension for putting on the event as well as the host Onward Upward. There was a lot of information provided from how to make your resume awesome to finding the right job through an agency. It has been a long overdue refresher course. You can email me at janette.designer(at)gmail(dot)com if you would like the information I gathered and I would be happy to get it to you. Overall, remember that your cover letter is what sells you and provides the company/agency to get to know you better and what you are capable of.  For your Portfolio, let your work speak for itself. This is just a sample of what I learned and I hope you can learn from it or it may be stuff you already know.

1/19/12- Behance/AIGA Los Angeles Meetup
Networking is awesome when you get bowl with a bunch of designers. It also leads to some competition and a great time to talk to fellow designers. These events would not happend if wasn’t for Michelle and Laurice and their dedication to finding great venues. I call it exploring Los Angeles, because I have little awareness to the entirety of Los Angeles, since I spent the last four years in Portland exploring the bar scene. So it is a ton of fun to go somewhere where you have never been and also a time for networking and fun.

Last Bit: AIGA Los Angeles Professional Series: The Business of Design is kicking off the first event tonight at 6:30pm and I even got to be the Assistant Producer for the event. I do know it will be awesome. I will be there at 5pm setting up with four other volunteers and will be there cleaning up. I look forward to seeing everyone there.

There will be a panel consisting of:

Juan Rosenfeldt, Creative Director/Director of Creative Services at nuvo TV – FreeRange <>
Chris Do, President and Executive Creative Director – BL:ND <>
Bryan Neff, Senior Creative Strategist – Innovation Protocol <>
Scott Meisse, Project & Operations Director – Ferroconcrete <>
Wendy Thai, Design Manager + Art Director – Ferroconcrete <>

Moderator: Eduardo A. Braniff, CEO of Imagination <>  The Americas.

Twitter Feed

AIGA Los Angeles Upcoming Events

18 Jan

AIGA Los Angeles started the new year with brand new Programming Chair and Assistant Chairs. We can kick off the new year with some great events and some new events as well.

Some events to look forward to:

Behance / AIGA Los Angeles Meetup
January 19, 2012
Let’s just say there is no better way to kick off the new year with networking and bowling.

Professional Lecture Series
January 25, 2012
The Professional Series is a program of conversations about today’s business of design. Professionals and entrepreneurs from a range of design enterprises will gather to discuss how each are growing their businesses through financial modeling, business development, recruitment and retention, innovation practices and, above all, great design.

Resumes are DEAD and your Bio is more IMPORTANT

4 Jan

A quick read about Resumes and how to indulge on your Bio. I think I might take the time to ReInvent my story.

Upcoming AIGA Los Angeles Programming Meeting

4 Jan

Want to be involved in planning the New Year with wonderful events coming from AIGA Los Angeles? Come and be a part of the Programming Committee to help plan events for the 2012 year. January 9, 2012 7pm at Oiishi Creative, the Programming Committee will be knowing who will be helping out with what events. It is not too late to be a part of the planning and jump in. I invite you to come check it out and see what we are all about.

{I will be posting about the meeting next week}

AIGA | LA Town Hall Meeting

12 Dec

For the first time in two years, AIGA | LA held a Town Hall Meeting. I am not talking about anything government related, but a gathering of AIGA Members who are a part of the Los Angeles Chapter. It is a time where your voice is heard and can make a difference. There were a ton of ideas brought to the table. The Town Hall Meeting was at Continuum in Long Beach, which was a fantastic place since I believe it let our creative juices flow. The Membership Team and Programming Team worked together to get everything done. The membership Team worked registration and the Programming Team gathered all the ideas being brought to the table and mingled amongst all the guests.

I am a part of Programming and Communications, which at first seemed a little daunting. For Programming, I help out at most events mostly with registration and Communications I was asked to do some tweeting and reporting for the AIGA |LA events.

I was at a table with Allison Bloss (Board Member of AIGA | LA) and Stan Evensen. The event was filmed so there is documentation of what happened at the event. Every person there was on camera stating their name and what they want to see be changed with AIGA. We got to hear from various board members about all the committees. Tamera from the Membership asked that we all help to get our professional memberships up to 500 and I do believe that is possible if every member  tried to get at least one member we exceed the goal given by the membership chair. Just in the month of November, we have 77 new members part of the Los Angeles Chapter, which I find to be amazing.

Jimmy Moss, President of AIGA Los Angeles, posed a few questions to get all the members thinking. How can I inspire, engage, facilitate, organize, build, edit, produce, etc. for Aiga Los Angeles? Since every chapter is built upon volunteers, it is up to us to be a part of something. If you have an idea that you would like to be heard, talk to a board member or talk to any of the committees about your ideas. It might mean that you would have to help out in planning the event or at least help get it started.

In my group, a few of the ideas put out there were:

  • Looking for more in house workshops
  • Micro groups that host 2-3 bigger events
  • Maybe doing membership surveys
  • Price guides and ethics guides for designers
  • Network for outreach for community growth.
  • Panels of non profits who need help and then have designers sign up to help.
  • Collaborate with other designers to be able to design for good.
  • More Speaker series
  • Making benefits more user friendly on the websites
  • I need to be visible
  • We want benefits
  • More professional events!
  • Embraced the merging designers.
  • AIGA LA mobile app.
  • Be part of something bigger.

Some of the questions posed:

  • How do we as designers give back to the community?
  • Do you prefer morning or evening events?
  • When did you join AIGA LA?
  • What does belonging to the AIGA mean to you?
  • How many events do you attend a year?
  • How can we improve your AIGA experience?

There were many more questions involved, but do not have the full list to name them all.

All lists are a compilation of @aigalosangeles and @janettejackson

Jimmy Moss: “We are AIGA LA. There is not ‘them’, it is ‘us’. “
If you want to be heard, I can supply people who will listen with comments coming from this post.