I Bid Farewell to Professional Series

30 Nov

AIGA Los Angeles had an amazing year with Professional Series. I had a wonderful year being able to produce the series. As a Event Producer, you spend a lot of time talking to all the speakers to get ready for a single event hoping that it goes well and gets the audience to learn something new or even just to broaden your knowledge on a specific topics. AIGA Los Angeles ended the series on November 13, 2012.

All of the speakers brought valuable information to the table to each of the events. The series ended with Margo Chase and Chris Lowery from Chase Design Group. The last event was titled Beauty + the Beast: Balancing Creativity + Business, which told the story of how Chase Design Group has grown over the years and what each of them brings to the business. Margo and Chase are a unique pairing, which makes their business more successful and being able to expand an additional office in New York.

To get an idea of the rest of the year, June we had creatives from In-House Design creative teams from FOX, ABC, and NBC to talk about the experiences of In-House Design. Audiences had the chance to listen to riCardo Crespo (FOX), Pash (ABC), and Michael Hathway (NBC). I must say all of these creatives were quite entertaining and it is a a very fast paced environment for the entertainment industry. Michael Lejeune from Metro moderated the event and also shed some light to Metro’s Creative Team.

March was on The Importance of Studio Culture & Identity with Armen David (Starmen), Braven Greenelsh (La Visual), Candice Brokenshire (Red Barn Coaching), and Michael Stinson (Ramp Creative + Design). Studio Culture and Identity is important when you apply for jobs, since you want to be sure that you can fit with the agency or studio that you are at.

January kicked off the series with The Business of Design in 2012 with Juan Rosenfelt (nuvo TV), Chris Do (Bl:ND, Bryan Neff (Innovation Protocol), Scott Meisse (ferroconcrete), and Wendy Thai (ferroconcrete). This particular topic brought us ideas on how to business of design would be in 2012 and how to make the most for the coming year.

All the topics were very compelling and great to hear from the wonderful panel that we have had the chance to bring on from local studios or in-house creatives. All of the panelists were Creative Directors or higher in the business. 2013 brings in another event that I get to produce, which is Blueprint. I hope it is just as successful as Professional Series.

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