Archive | February, 2012

Professional Lecture Series and Distinc Studio Tour

10 Feb

Professional Lecture Series

Professional Lecture Series had a wonderful turn out. There was at least 60-70 people at the event and everyone seemed to be enjoying the lecture moderated by Eduardo Braniff- Imagination The Americas and the Panelists: Juan Rosenfeldt, Creative Director – FreeRange, Chris Do, President and Executive Creative Director – BL:ND, Bryan Neff, Senior Creative Strategist – Innovation Protocol, Scott Meisse, Project Manager – Ferro-concrete and Wendi Thai, Design Manager + Art Director – Ferro-concrete. All the panelists made great point about the business of design for 2012.

Some Good Points:

  1. Nurturing the client
  2. Reset/Star Over button
  3. You do not live without the client
  4. Create the best ideas while collaborating
  5. Mandatory 5pm break
  6. Bonding
  7. Crazy dress up days
  8. Embrace change
  9. Solve the problem
  10. Educating the client about the agencies process
  11. Designer should be the right fit
  12. Give employees the tool

These are just a few of the points that were made by the some of panelists. Each agency brought their own opinion about The Business of Design in 2012. I am looking forward to the next Professional Lecture Series which will be on Culture in March.

Studio Tour- Distinc

I finally made it to my first Studio Tour, which was at Distinc. If you want to take everything you know and throw it out of the window, I suggest checking them out. Distinc’s clients range form LA’s Best After School Enrichment Program, United States Artists, LA Stage Alliance, and many more. Distinc believes in working with causes, because Distinc wants to provide better understanding, better positioning, and better communication. It is a very lengthy process, but in the end the client gets exactly what they are looking for.

Find out more information about Distinc at http://www.distinc.net

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