Archive | September, 2011

Eike König Skype Chat

9 Sep

As technology has advanced, we are able to interact with people on a whole new level. I spent a 1.5 hour chat at The Art Institute of California- Hollywood chatting with Eike König from Hort about his career. He has a lot of knowledge and experience that I found to be astounding and real life experiences. Eike has Bauhaus roots and was interested in finding in his own way in design.

Some of his experience has come from Disney, Nike, Microsoft, and Xbox, One of his greatest challenges was a campaign from Disney that was going to be internationally seen. As he was working he found that there was a language barrier since some English words do not mean the same from a European background so sometimes there were moments where he misunderstood.

He also talked about the challenges of integrating many cultures for a single campaign.

1. It is quite challenging

2. Possibilities of it being anywhere

3. Melting Cultures

At HORT Eike has an After School program specially for young designers. He encourages them to “find ways to leave your comfort zone,” invites them to try something new, and reminds them that is okay to fail. I think as designers, we can often forget the importance that it is okay to fail since we can set the bar so high to succeed.

An idea is only the beginning and our opportunities are immense. Eike visualizes his idea first and inspired by anything, nothing, or others.

London Design Now is about aesthetics and less about content.

I have learned a lot about Eike König and was very impressed by his experience. I suggest you check out HORT and see what they have done.

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